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Looking For Great Visual Text Analysis Essay Examples


A visual text is a great pictorial medium of telling a story. It can consist of photographs or a series of them (collated to look like a movie). It is an essential part of any product advertisement. Visual text analysis plays an important role in the advertising industry where advertisements are analyzed and dissected to understand its impact on the audience. If you are tensed about how to write it, fret not; here are some easy ways.

Decoding the picture

The first approach to analyzing your visual text would be to understand what it is telling you. To help with this, ask yourself the following questions:

  • What is this picture telling me?
  • Understand from which perspective are you looking at it, what is included in the picture and what is excluded?

  • What is the purpose of the picture?
  • If the image is about people or a group of people, see what they are doing in it. See how the picture looks like, dark or colorful? How do they look (emotions)?

  • Are there any symbol(s) present in the image(s)?
  • The images may contain logos, check for them. It would help you form your response. Look for popular logos such as Unicef or a brand logo such as Intel.

  • Is there text accompanying the images?
  • If the pictures contain text, then your task becomes much easier as you would readily know what it is about and then go about forming your responses.

Writing your response:

Once you have gathered all the information about your task, write down a sketch or an outline of how you would like your essay to be structured.

For the purpose of this article, I will take the example of a picture of a boy in Africa looking at food (which is so scarcely available).

  1. I would approach it by describing what the situation is all about, what feelings the picture evoked in me, and why food security is important.
  2. I would then argue why one should not waste food and how you could help millions of hungry kids all over the world by contributing in one way or the other.

Many students get intimidated when they are given a visual task for their assignment. As we have seen in this article, it should not be a Herculean task for you if you have aced the method of writing them. If your response is coherent, logical and relevant, you stand a very high chance of scoring excellent grades on your essay.